The early EQS days included Noga, Apo and I making ridiculous bets on basically everything we could think of while Deanna had to put up with our shenanigans. She was all eyerolls on the outside, but secretly loved it all. We also knocked out a minimum of 100 cold calls per day, which were all manually logged in SLX, also known as the world's best CRM ever built (JK, it was a total pile).

My next role in Bigge involved me moving down to Southern California to bare rent cranes through our SoCal branch at the time, Carde Pacific. Shortly after moving, we decided to start doing O&M under Bigge in the SoCal region. I learned a lot about the business, balancing partners that overnight became our competitors as well as trying to drum up business in a very competitive market.

After a few years of working in the SoCal market, there was an opportunity to move back home to the Bay Area and do O&M Sales under Marcus Leaverton and then eventually Troy Kussmaul and Joe Nelms. It was a great opportunity to expand my skillset and learn from the best O&M Crane Company in the world. While the Bay Area is an incredible market to work in, it felt like every job had a problem to solve and an obstacle to clear. There was so much teamwork and knowledge in the Bigge building that we were unstoppable, something that still holds true to this day.

Around 2016, I was able to find my way back home to the EQS Team working under Robert Apo. It was great to see how much the department had grown, but also how much of the core EQS business was still the same. Shortly after, in 2017, there was an incredible opportunity to move to Colorado to get the DNCO branch back on track. We had about 15 cranes in the region, but the person that was running it had left Bigge. I leaned on what I had learned from my previous experience of expanding a satellite branch and within a short period of time, we grew the branch to 40+ cranes.

In 2021 I was promoted to the EQS Sales Manager and was able to work closely with Mike Buckland on taking EQS to the next level. The EQS department had seen a lot of growth over the years and we were able to implement a lot of new technology and innovation to drive even stronger results. In 2022, I became the Director of Equipment Sales. We worked really hard to develop a team that worked well together, crushed our goals and had a lot of fun at the same time.

In June 2025, I was able to sit down with Weston, Noga and Nelms and was promoted to the Vice President of Equipment Sales and the Mountain Region. My focus has been on growing both departments through strategic hires and placing people in the right positions for success. Both roles require a lot of cross functionality, and I think we achieve a lot of our goals because I've had the honor of working with so many different teams and people within Bigge.

In 15+ years at Bigge, I've seen incredible growth as a result of the collective effort of hard work and dedication from everyone. Our Core Values are not just wall decor, but something we live and breathe every day. Everyone has the opportunity for growth and success, you just have to #keepcrushin.

I had a routine customer come through my line one day and she asked me if I would be interested in being a receptionist at her job. I agreed to entertain the idea, and after one quick interview I was hired on the spot. I started at Siddons-Martin Emergency Group in the Summer of 2015 as a receptionist. Once there, they quickly realized that I picked up on things very quickly, so I was moved to the AR department. I helped in the AR department for a short time before I was moved to the AP department. I oversaw processing the company credit card transactions and auditing statements on past due accounts. I made countless connections with internal employees while in this role, and by the Summer of 2016, I found myself applying for an internal transfer to a service center in La Marque, Texas. I was transferred and started my role as a Service Admin for a new entity the company was opening called "Industrial Apparatus Services (IAS)." I had the official title of Service Admin, but I oversaw everything from ordering office supplies and lunches to sourcing parts and providing service quotes. In 2019, I was promoted to Assistant Service Manager: me, little 20-something year old Cheyanne, in charge of 15+ employees.

At the beginning of 2020, I was met with a request to move to a new branch opening in Friendswood, TX and help them get established and get their feet off the ground. I moved branches and I was assigned to the field service department and the parts department for this branch. In 2022 we lost a key management employee, and I took over the entire branch overseeing the day-to-day operations. I quickly became burnt out in this new role and found myself seeking more: more of a challenge, more of a reward, more meaningful. I needed to get my spark back. I had put feelers out on Indeed and applied for a few jobs here and there, but leaving a place you had worked at for 10+ years is hard, especially during COVID times.

One day, Kevin Jadney reached out via text message and said he found my resume on Indeed and thought I would be a good fit for the Equipment Sales Specialist position and requested I apply. I shrugged it off as a scam text and just moved on with my day. For some reason, I just could not let it go though. I texted Kevin back and before I knew it I was sitting at the HSTX office in an interview with Mike Buckland and Drew Collins. I walked out of the office on a high. The thought of doing something new that I had zero insight or background in was exciting!

I started at Bigge in August 2023 working for Zack Ganzell & the EQS team as an Equipment Sales Support Specialist. In my current role at Bigge I have helped the EQS team fine tune our processes and streamline as many things as possible. When a sales rep is ready to invoice any sort of equipment, I process the request and generate the invoice. I apply the payments, collect tax audit documents, request ESP set ups, and issue Bills of Sale. I help the asset team by adding Equipment to Workpro and Salespro. I help the Operations team by uploading 3rd party annual inspections to Workpro. Every day I show up to work with 3 main goals in mind: do my work and do it well, make things easier for my coworkers by helping where I can, and learn as much as I can from anyone willing to teach me.

Outside of work, I have 3 children ages 11, 7 & 4. We spend most of our time at the ballpark and if we are not there, we are going on some sort of adventure. I also have a snow cone business that I co-own with my sister-in-law and we do events and parties on the weekends. In my free time, which I don't find myself having a lot of, I enjoy reading, spending time with family, crafting, and playing outside with my kids.

Growing up, I stayed involved in a variety of activities, including soccer and theater arts. I earned a spot on varsity soccer as a sophomore and spent time both on stage and behind the scenes in theater productions. Those experiences taught me valuable lessons about teamwork, communication, creativity, and the importance of every person's contribution to a successful team.

Before beginning my career in technology, I worked a variety of jobs throughout Texas. One of the most meaningful experiences was working in healthcare, where I witnessed some of life's most significant moments, from welcoming new life into the world to supporting families during their final goodbyes. That experience deepened my appreciation for people and reinforced my desire to serve others.

At 25 years old, I decided to take that commitment to service a step further and joined the United States Army. Shortly after completing training, I arrived at my first duty station in South Korea just as the COVID-19 pandemic began, an unforgettable start to my military career.

Over the next six years on Active Duty, I worked in Army Signal Communications, supporting the technology and systems that keep people connected. My experience includes satellite communications, networking, spectrum management, tactical communication systems, and call management platforms. Today, I continue serving as a Sergeant in the Army National Guard, where I have the privilege of leading, mentoring, and developing Soldiers.

When I look back on my journey, one thing stands out: whether I was working in healthcare, serving in the military, or supporting users in IT, the mission has always been the same: helping and developing people. Technology is simply another tool that allows me to do that.

Joining Bigge has been an exciting new chapter, and I'm grateful for the opportunity to work alongside such talented professionals. I enjoy solving problems, learning new things, and helping make someone's day a little easier whenever I can.

Outside of work, I like to joke that I'm a hobby collector. I enjoy painting, learning violin, boxing, roller skating, fishing, hiking, traveling, attending concerts, working out, and finding new adventures whenever possible. My favorite adventure partner is my dog, Bonjo, named after Bon Jovi because every great companion deserves a rockstar name.

I'm proud of where my journey has taken me, grateful for the people who have helped me along the way, and excited about what lies ahead. I look forward to continuing to grow with Bigge, supporting our teams, and building new connections across the company. If you see me around, please don't hesitate to say hello. I'd love the opportunity to meet you.

What Walking In Looked Like

When Branch Manager Alex "Boogie" Troegel took over GNLA, the daily headcount at the shop was three. There were four road mechanics, but they were largely out in the field, which is where road mechanics belong, but it meant the branch itself felt sparse. Quiet in the wrong way.

The shop needed work. Morale needed more than that.

"I walked into a situation that needed attention across the board," Boogie says, with the kind of understatement that comes from a guy who'd rather talk about solutions than problems.

What It Looks Like Now

Today, GNLA has nine people showing up to the shop every single day, Boogie included. The shop itself has been cleaned up and repainted. New furniture. A yard that's actively being reorganized to handle roughly 50 new machines being allocated to Gonzales this year.

And on Monday, June 8th, a dedicated parts person joins the team in Gonzales, a milestone that signals the branch isn't just stabilized, it's scaling.

The search is on for additional sales reps and an office administrator. The branch isn't filling seats; it's building infrastructure.

The Culture Shift You Can Feel

Numbers tell part of the story. The other part is harder to quantify but easier to feel when you walk through the door.

"Morale is great now," Boogie says. "We have a great team in place. Everyone understands that we don't want to go back to the way things were, so we've gotta keep pulling the rope in the same direction."

That phrase, "pulling the rope in the same direction," captures what's happening at GNLA better than any org chart could. It's not about any single standout performer. It's about a team that has collectively decided to build something worth showing up for.

Where GNLA Is Headed

Gonzales isn't building toward being a footnote in the Bigge story. The vision for GNLA is to become a solid pillar, one that operates alongside Houston and gives Bigge a genuine launchpad to press further into the Southeast, eventually bridging the gap between Gonzales and Aiken.

That's an ambitious play. But then again, so was turning a three-person shop into a nine-person branch with 50 machines on the way.

At GNLA, the rope is taut. And everybody's pulling.